As ISC West opens today in Las Vegas, many companies will be introducing new products. But the announcements today from Arecont Vision will have a larger impact, and they involve much more than new products. In fact, the megapixel camera company is staking a claim to a broader slice of the market, and expanding its go-to-market strategy in the process.
“The industry has changed, and the amount of competition out there today is significantly different and more pervasive,” says Raul Calderon, Arecont Vision’s Chief Operating Officer and General Manager. “We decided essentially to meet the market head on. It’s like a rebuilding and reshaping of our organisation to be more competitive and solutions-based for the future.”
