25 Jul 2025

Axis Communications, the industry pioneer in video surveillance, announced the promotion of Keith D’Sa to Director of Sales, North America. Previously Country Manager for Canada, D’Sa will now lead the North American field sales organisation, consisting of six U.S. business areas in addition to Canada.

In his new role, he will focus on driving continued growth and deepening engagement with Axis’ valued channel partners and customers. D’Sa succeeds longtime sales leader Larry Newman, who has been with Axis for over 20 years. Newman will remain in his current role as Sr. Director of Sales for the Americas through 2026, continuing to oversee distribution and national integrator programs to support a seamless transition and provide ongoing leadership.