Hikvision's smart cameras tailored for retail scenarios
Hikvision's smart cameras tailored for retail scenarios

What should shopping malls do to improve the customer experience and satisfaction? Hikvision’s smart retail solutions can enhance customer experience and give shopping malls a competitive edge. 1. Understand and meet customers’ needs in real time with customer intelligence How are people shopping these days? As consumer behavior changes and competition grows, shopping malls need to track a number of metrics to attract shoppers and improve business performance. Ask yourself the following questions: What is the average daily foot traffic for my mall? Does my mall have a reasonable shopper-to-staff ratio? Do I understand my customer’s journey? In asking these questions, we begin to see the importance of data-based decisions regarding the customer experience. With key metric data, malls can launch more effective marketing activities and in turn generate more footfall and sales. But how can one get these metrics? The answer: with cameras that do more than just record security video.  Hikvison’s smart cameras with people counting and heat mapping capabilities provide real-time awareness of customers’ journeys through the mall. For example, smart cameras can be used to count customers entering and leaving the shopping areas, ensuring that enough staff are available to serve them. During busy times, staff can be directed to the registers when queues get too long and then return to routine tasks at non-peak times when fewer customers are in the mall. Additionally, Hikvision’s intelligent video analytics provides new insights on which areas, shops and brands are the most popular. This helps malls to optimize available floor space throughout the retail mix and floor plan, making it more in tune with consumer needs and trends. This ensures that the shopping experience is as convenient, efficient, and satisfying as possible. 2. Capture attention and convey information quickly and efficiently with commercial displays Shopping malls today have gone from being simply a hallway of retail stores to multipurpose complexes that feature restaurants, entertainment venues, special events, holiday activities, and more, in addition to the conventional retail shops. To attract new visitors and maintain maximum footfall, malls need to create fun and unique shopping experiences for customers. This is where Hikvision's commercial display solutions come in. Hikvision offers a diverse range of outdoor and indoor displays with eye-catching visuals, attractive advertising, and digital navigation solutions. For example, exciting display solutions for building façades can be an effective way to draw more in-store visitors. Digital signage in central walkways can create an amazing and memorable experience for visitors. Kiosk displays in high-traffic areas can provide information about shops, brands, sales, and special events, as well as show customers the route to the nearest bathroom or exit. These solutions grab shoppers’ attention and provide useful information, boosting the whole experience in an efficient and enjoyable manner. 3. Provide easy, convenient parking with smart parking management Today, convenience is a must, from entry to exit. From finding a parking space on the way in to smart vehicle location on the way out, malls must ensure customers not only find parking spots quickly, but also locate their parked cars easily in those shopping malls’ expansive parking structures.  Here, Hikvision’s smart parking solution makes it fast and easy to find available spaces, and helps customers locate their cars in large parking lots. This solution saves them time and improves their satisfaction when visiting the mall, improving the chances for repeat business. 4. Ensure a safe shopping environment Security is the final piece to the puzzle. With Hikvision’s smart video solution, security teams at shopping malls can get alerts in real time to ensure the store is always safe. Additionally, Hikvision offers multiple, high-value security applications for unattended environments, from traditional video security to AI algorithms that detect incidents. These capabilities ensure that customers always feel safe and comfortable inside the mall.

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Avigilon 6.0C-H5EX-A0-CO1 H5A Explosion-Protected Compact Bullet Camera
Avigilon 6.0C-H5EX-A0-CO1 H5A Explosion-Protected Compact Bullet Camera

AUTOMATIC IR CUT FILTER - Superior low-light performance and sensitivity to IR illuminators while providing true color imaging in the day AVIGILON APPEARANCE SEARCH™ SUPPORT - Enables our sophisticated deep learning AI search engine that enables you to quickly locate a specific person or vehicle of interest across an entire site EXPANDABLE STORAGE - Slot for either SD or MicroSD memory prevents loss of recorded video during network or server interruptions EXPLOSION PROTECTION - Heavy-duty housing custom-built for H5A cameras H.264 AND H.265 HDSM SMARTCODEC™ TECHNOLOGIES - Combines our newest compression technologies to enhance bandwidth and storage savings HIGH TEMPERATURE RANGE - Optimized to operate reliably even at increased temperature variances HIGH-EFFICIENCY VIDEO CODING - Combines HEVC/H.265 video compression with HDSM SmartCodec™ technology to substantially reduce storage and bandwidth requirements while maintaining exceptional image quality LICENSE PLATE RECOGNITION COMPATIBLILITY - Works with ACC™ software for accurate license plate capture at a range of distances and speeds LIGHTCATCHER™ TECHNOLOGY - Offers exceptional detail in areas with low lighting MADE TO TRUST - We are proud to be a company that manufactures high quality products which our global customers can rely on MULTIPLE FORM FACTORS - Offers the flexibility to choose a form factor that works best for your application for ease of installation NEXT-GENERATION VIDEO ANALYTICS - Expanded object classifications and more accurate detection in crowded scenes so you can detect faster ONVIF® COMPLIANT - Built on an open platform to allow integration with other security solutions RELAY I/O CONNECTIONS - Configure input/output actions and alarms for fast event response REMOTE FOCUS & ZOOM - Once mounted and aimed, the zoom level can be adjusted and image can be focused remotely WEATHER RATED - IP66/7 weather rating WIDE DYNAMIC RANGE - Captures details in scenes with both very bright and very dark areas

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